Amazon Brand Registry: The Complete 2024 Guide
Everything you need to know about enrolling in Amazon Brand Registry — eligibility, benefits, the application process and how to use it to protect your listings.
Amazon Brand Registry is a free program that gives brand owners powerful tools to protect their intellectual property and unlock advanced selling features. If you own a brand on Amazon and haven't enrolled, you're leaving both protection and growth tools on the table.
What you need to be eligible
The main requirement is an active registered trademark (or a pending application via Amazon's IP Accelerator) that matches the brand name on your products and packaging.
What you unlock
- A+ Content and Brand Stores to enrich your listings
- Sponsored Brands and Sponsored Brands video ad formats
- Greater control over your listing content and variations
- Proactive brand protection and faster counterfeit/hijacker takedowns
- Access to Brand Analytics — search-term and customer-behavior data
How enrollment works
You submit your brand name and trademark number, Amazon verifies ownership (often via a code sent to the trademark contact), and once approved you gain access through Brand Registry. The process typically takes a few days once your trademark is in order.
Key takeaway
Brand Registry is the foundation of a serious Amazon brand. Enroll as early as possible — ideally before you launch — so your IP is protected and your premium content and ad tools are available from day one.
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